Everything about Advertising Production. Until it all changes.

whext 2018

The Whext first edition was born from a necessity we felt to look forward, to discuss and to reflect the trends and the true importance of our work activities in the whole creative chain which is increasingly essential in brands advertising communications.

In addition to expert-led master classes from the London Film Academy, were among the speakers Marcelo Pascoa (Global Creative Director of Coca-Cola/USA), Duílio Malfatti (Communication Secretary of Secom), Rafael Rizuto (Executive Creative Director – 180LA), Brian O'Rourke (Executive Director of Production TBWA\Chiat\Day) and Daniele Bibas (Chief Creative & Content Officer – Avon).

500+ Participants

55* Speakers

40+ Business Rounds

*55 speakers, with 11 international names and, among them, for the first time in Brazil, a London Film Academy representative.

Also the presence of great clients like P&G, Coca-Cola, Microsoft and many others.


Christopher Lee Ball VP, Research & Design/Constellation AI

Attending and speaking at Whext was a brilliant experience – the talent, the dedication, and the excitement I saw there made me realise I had underestimated Brazil as a creative powerhouse! Well done Whext team for an inspiring event.

Matt Miller President and CEO/AICP

Whext is an opportunity to not only learn from and interact with the best in Brazil, it is a cultural experience in a very special place. Serving as Jury President was a great honor.

Melissa Barany Executive Producer/VML

Marianna and the Whext / FilmBrazil team brought together a world class group of industry professionals to create an inspiring, informative and energizing event. I was honored to be included as a ju to be included as a juror and panelist, and hope to return to upcoming festivals.

Stephen Mead Integrated Producer/adamandeveDDB

A great demonstration of the abilities of Brazilian production.